top of page
Drylab Media Tech Signs Distribution Agreements for the United States

Celia Li

19 May 2023

Expansion of sales reach to the world’s largest film & tv market

(London, UK; 19 May 2023) Drylab Media Tech (“Drylab”), a leading film and TV production SaaS platform, is delighted to announce the signing of a new sales distribution agreement with MC Capital Advisors LLC (MCCA),which is a subsidiary of Media Content Capital (MCC) based in Los Angeles, United States. This agreement aims to expand its sales reach into the world’s largest film and tv market.

MCCA will promote and sell Drylab’s products in the United States, which holds the highest market share worldwide with continuously increasing production spending.

MCC’s Managing Director, Sasha Shapiro, brings over 30 years’ experience in the media industry, having held various executive positions at Warner Bros. studios. His roles included senior executive in charge of strategic business development at WB Cinema Division, where he managed global deals and market entries into Egypt, China, Russia, Vietnam and more.

Drylab is a next generation on-set production tool and dailies distribution platform, utilising cutting-edge technology to enhance the production process from script to screen. The management team, having recently acquired the technology that originated in Norway, are focused on expanding its footprint to the global market.

This agreement represents a significant milestone in Drylab’s global strategy, expanding our distribution to 15 territories, including the United States, Norway, Sweden, France, Czech Republic, Japan, South Korea, India, United Arab Emirates, Saudi Arabia, Egypt, South Africa, Ethiopia, Kenya, and Nigeria.

John Mahtani, CEO of Drylab Media Tech, said:We are thrilled to announce our partnership with MC Capital Advisors, extending our sales reach into the most significant market for film and TV - the United States. MCCA has deep roots in the heart of Hollywood and America’s entertainment industry. Breaking into the US market is a significant step in our global strategy, and we are confident that this partnership will help establish Drylab as a household name in the global film and TV industry.”

Sasha Shapiro, Managing Director of MCC, said: “I’m very enthusiastic about partnering with Drylab Media Tech, a company that shares our excitement for new innovations in media. We look forward to bringing their first-rate software to American film and television productions. Having hands-on experience in the film production process we clearly see substantial commercial and even creative benefits, which Drylab platform brings to every filmmaker.

About Drylab

Drylab is a next generation on-set production tool and dailies distribution platform, utilising cutting edge technology to enhance the production process from script to screen. The powerful metadata engine enables efficient, accurate and effective retrieval of captured media both on-set, at the office and in remote locations. Developed by filmmakers for filmmakers. Further information is available at

About MC Capital Advisors LLC

MC Capital Advisors LLCis a subsidiary of Media Content Capital (MCC), a private equity fund, which  primarily focuses on investments across the global media and high-tech landscape. Key MCC investments include Sonifi Solutions (, the largest in-room technology provider in hospitality, QED International (, a leading independent motion picture production, finance and sales company, and VR MediaTech (, a software and hardware developer offering solutions that combine volumetric data capture, multi-sensor data fusion, and sophisticated data automation.


Drylab Media Tech

John Mahtani, Chief ExecutiveOfficer

Celia Li, Chief Marketing Officer c/o +44 20 76189100

Gracechurch Group

Harry Chathli, Claire Norbury +44 20 4582 3500

bottom of page