7 Nov 2024
Celia Li
Drylab Media Tech Expands into Africa Through Strategic Partnership
with Nile Media Entertainment Group
[London, UK; 7 Nov, 2024] – Drylab Media Tech (“Drylab”), a leading SaaS platform for film and TV
production, is pleased to announce its latest distribution partnership with the Nile Media Entertainment Group, an influential African entertainment company based in Nigeria. This partnership expands Drylab’s footprint across Africa, covering key territories in 21 African countries and taking its global presence to 55 territories.
The partnership includes coverage in Benin, Burkina Faso, Cameroon, Côte d’Ivoire, Egypt, The Gambia, Ghana, Guinea, Kenya, Liberia, Mali, Mauritania, Morocco, Niger, Nigeria, Rwanda, Senegal, Sierra Leone, Tanzania, Togo, and Uganda.
Africa’s cinematic landscape, rich with history and cultural diversity, is rapidly evolving, and Drylab’s collaboration with Nile Media Entertainment Group underscores its commitment to supporting filmmakers across the continent. Drylab’s tools will streamline production processes, enhance on-set collaboration, and empower creatives throughout these countries.
Led by industry veteran Moses Babatope, Nile Media Entertainment Group is on a mission to
revolutionize African cinema through innovation and sustainability. With over 20 years of experience, Babatope has been instrumental in positioning Nollywood as a global force, spearheading partnerships with Hollywood studios and streaming giants to broaden the reach of African storytelling. Nile Media Entertainment Group consists of five segments: Nile Entertainment, Nile Media, Nile Studio Lab, Nile Motion Pictures, and Nile Foundation. Together, these divisions drive its vision of a sustainable, nnovative, and culturally rich cinematic experience that advances environmental stewardship and showcases Africa’s heritage.
John Mahtani, CEO of Drylab Media Tech, commented: “We are excited to partner with Nile Media Entertainment Group, an organization that shares our values of innovation and commitment to advancing the entertainment industry. Africa is a vital market for us, and we look forward to supporting ilmmakers throughout the continent as they craft unique, compelling stories for the world to experience.”
Moses Babatope, CEO of Nile Media Entertainment Group, added: “Joining forces with Drylab aligns perfectly with our mission to transform the cinema landscape in Africa. Drylab’s technology will be a game-changer for African filmmakers, providing them with world-class production tools that enhance creativity and efficiency. We are excited about the journey ahead and look forward to a fruitful collaboration."
Enquiries:
Drylab Media Tech c/o +44 20 4582 3500
John Mahtani, Chief Executive Officer
Celia Li, Chief Marketing Officer
Gracechurch Group +44 20 4582 3500
Harry Chathli, Claire Norbury
About Drylab
Drylab is a next generation on-set production tool and dailies distribution platform, utilising cutting edge technology to enhance the production process from script to screen. The powerful metadata engine enables efficient, accurate and effective retrieval of captured media both on-set, at the office and in remote locations. Developed by filmmakers for filmmakers. Further information is available at
About Nile Media Entertainment Group
Nile Media Entertainment Group, inspired by the iconic River Nile, is committed to revolutionizing
Africa’s cinema industry through a blend of innovation and sustainability. The group operates through five key segments: Nile Entertainment, Nile Media, Nile Studio Lab, Nile Motion Pictures, and Nile Foundation. Focused on eco-conscious initiatives and elevating cultural representation, Nile Media is redefining the African cinematic experience for both local and global audiences. (www.nileworld.com)