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Drylab Media Tech Signs Two International Distribution Agreements

(London, UK; 6 July 2022) Drylab Media Tech (“Drylab”), a leading film and TV production SaaS platform, is pleased to announce the signing of two new sales distribution agreements, adding to the three existing partnerships that Drylab already has, to expand its marketing reach into further geographic territories.

Expansion of marketing reach into Middle East, Central Europe and India

(London, UK; 6 July 2022) Drylab Media Tech (“Drylab”), a leading film and TV production SaaS platform, is pleased to announce the signing of two new sales distribution agreements, adding to the three existing partnerships that Drylab already has, to expand its marketing reach into further geographic territories. This follows the completion last week of the acquisition of Drylab A/S by Media Tech SPAC plc, with the combined company becoming ‘Drylab Media Tech Group plc’ (trading as ‘Drylab Media Tech’).

The distribution partners, who will promote and sell Drylab’s products in their respective territories, are:

  • Media Guru, which is an India-headquartered technology service provider to the media industry that serves clients across the Middle East, South Asia and Africa. Under the agreement, Media Guru will distribute Drylab’s products in India, Saudi Arabia and the United Arab Emirates.
  • Artinii Production s.r.o, a developer of technology solutions to protect art and creative IP and to facilitate secure digital film distribution, which is based in the Czech Republic. Artinii has developed and continues to engineer a wide portfolio of tools for film professionals, each designed to enhance the protection, distribution, and monetization of a variety of intellectual property formats.

The signing of these agreements forms part of Drylab’s growth strategy to develop long-term relationships with trusted channel partners that boast local expertise and networks, and a proven track record for delivery in their respective territories, to facilitate rapid international market penetration. It brings the total number of partnerships Drylab has globally to five, including the existing three partnerships with Shining Prince Japan LLC as well as Storyline Studios and Krypton Film in Norway and Filmlance in Sweden.

John Mahtani, CEO of Drylab Media Tech, said: “We are thrilled to have established these partnerships so quickly after the acquisition of Drylab. The key element of our strategy is to expand the presence of this disruptive Scandinavian technology into the global marketplace, which we intend to do both through our own extensive networks and via third-party resellers. Media Guru and Artinii are excellent partners, who both have significant reach in the film and TV production industries within their respective territories. We look forward to working with them and to continuing to expand our partnership base.”

Radovan Čech, COO of Artinii Production, said: “We are excited and proud to become one of Drylab’s distribution partners. Artinii is on a mission to continue to penetrate the international markets and let its cutting-edge digital distribution technology help film professionals on a global scale. Partnering with Drylab for the Czech Republic enables us to offer an even broader portfolio of products to our existing clients as well as cover a larger portion of film ́s life-cycle. We look forward to a fruitful cooperation with the great and respectable Drylab team.”

Sanjay Salil, CEO of MediaGuru, said: “We are very excited to become Drylab’s distribution partner in India, which is the largest media content producer in the world. We see a digital revolution taking place in the world of productions where disruptive technology like Drylab can transform the future of filmmaking. As a leading global media services company, MediaGuru will continue to provide cuttingedge technology solutions to our global clients.”

Enquiries

Drylab Media Tech:

c/o +44 20 7618 9100
John Mahtani, Chief Executive Officer
Celia Li, Chief Marketing Officer

Luther Pendragon:

+44 20 7618 9100
Harry Chathli, Claire Norbury

About Drylab

Drylab is a next generation on-set production tool and dailies distribution platform, utilising cutting edge technology to enhance the production process from script to screen. The powerful metadata engine enables efficient, accurate and effective retrieval of captured media both on-set, at the office and in remote locations. Developed by filmmakers for filmmakers. Further information is available at https://www.drylab.io/.